About Us
On a mission to make some of the world's finest certified organic coffee accessible—through exceptional flavour, fair prices, and climate-positive practices from crop to cup. Supplying New Zealand with roasted organic coffee – directly sourced, sustainable, consistent, and traditionally drum-roasted in Taranaki.
Shop Organic CoffeeOur Core Values
Environmental Stewardship
Supporting farming practices that sequester carbon, avoid chemicals, and maintain biodiversity for future generations.
Direct Trade Relationships
Building direct partnerships with farmers and clients to hear each other's needs and get equitable outcomes.
Affordable Organics
Keeping organic products accessible by only passing on farm-gate differentials.
Transparency & Integrity
Building trust through consistent quality and transparent practices.

Coffee & Organics
Coffee is originally a shade plant and is perfect for organic agriculture. It is one of the easiest crops for organic growing and with the right companion plantings it can produce a higher income for the grower, better coffee for you and a better environment for all.
Our coffee beans are grown in forested ecosystems where trees, canopy shade, and an abundance of insect and bird life all contribute to healthy plants in fertile soil, producing full-flavoured coffee beans.
Trees stop soil erosion, trap moisture, create stable microclimates, provide continuous compost and nutrition, and harbour animals, maintaining a healthy, balanced ecosystem. The result is healthy, nutritious soil that allows organic coffee plants' roots to grow deeper and absorb more nutrients, yielding slow-grown, full-flavoured coffee beans.
Healthy soils trap huge amounts of carbon, more than the vegetation on top of it. This is why organic coffee plantations are carbon-positive.

Working Directly with Growers
The more directly we deal with our growers the more we hear what their needs are and vice versa, and the better we can find common ground. Together we can improve quality, consistency and price. The same applies to our clients. By working as directly as possible with our growers and clients, we can cut out inefficiencies and everybody gets a better deal.
Building trust takes time and requires personal relationships. We regularly visit our farming partners to understand their challenges, celebrate their successes, and work together on improvements. These visits allow us to see firsthand the quality of their work, the conditions they face, and the impact our partnership has on their communities. It's not just about the coffee – it's about building lasting relationships that benefit everyone involved.

Our Mission to Grow Organics
Organic certified products often cost a lot more to the consumer than what the difference in farm-gate price is (versus non-organic). Products get marked up each time they pass hands, multiplying the original difference in farm-gate price until organic products can become quite unaffordable and may not offer the quality expected.
The difference in price is a big dampener on demand, which slows the growth of organic agriculture.
We are passionate about making organics affordable and making it grow, so we only pass on farm-gate differentials. This approach helps more people access organic products whilst ensuring farmers can grow their organic offering.
Supply and demand of organic products is closely matched. With more demand, supply and farm price will become better. This is what the sector needs: education about organics and the impact of climate-positive farming, and people prepared to pay a bit more for organics.

Why Certification Matters
Organic certification requires rigorous standards, regular inspections, and traceability. When you choose certified organic coffee, you're supporting verified sustainable practices and environmental protection. It's the only way to be sure you're getting what you pay for.
When you choose certified organic coffee, you're supporting verified sustainable practices, environmental protection, and proper treatment of farmers.

The Founders
Twenty years ago, we left our corporate careers to champion organic coffee and sustainable agriculture. Our deep connection to Peru and passion for exceptional coffee drives everything we do.
We believe exceptional coffee should benefit everyone in the supply chain. That's why we work directly with growers, ensuring equitable partnerships whilst bringing you the authentic taste of the world's finest organic coffee.
Taste the Difference Organic Agriculture Makes
Every cup you enjoy supports sustainable farming, proper compensation, and environmental protection. Experience coffee that's not just delicious, but makes a real difference.